Ride Concepts launched in the fall of 2018 with the outcast idea of being the first mountain bike specific footwear company to offer a complete range of technically driven and tailored products for men, women and youth. The idea started with a family need for better fitting and performing footwear for aggressive riding. It was then that a minor family dilemma sparked a dream that remained close to our dirt-loving hearts. A desire for new solutions and soon the dream evolved into a concept. It was time to put it all on the line.