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100% originally started in Los Angeles in 1982 focussing primarily on motorcross. The brand name is derived from answering the question 'How much effort do you give?'
The brand was relaunched in 2012 with a range of goggles, MTB helmets, clothing and performance eyewear. In 2018 100% launched the iconic Speedcraft Air glasses, as worn by the equally iconic Peter Sagan.

For more information about our range of 100% Eyewear and Clothing, please don't hesitate to call. Speak to our experienced team on 01252 628575.

Order online for delivery or Click & Collect from our store at Pedal Heaven, Fleet, Hampshire, UK.

View the product page to see the latest Click & Collect store availability.