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Pedal Heaven Staff Profiles

Craig Peter

  • Job Role: Director
  • Years Working In Cycle Trade: 36.
  • Industry Knowledge: I started out in the trade as a Saturday lad when I was 14. I've picked up a bit of the jargon since then.
  • Describe Yourself In One Word: Unique.
  • Riding Style: Road, MTB and Epic Rides.
  • Favourite Place to Ride: Tuscany.
  • Which Marvel Character Would You Be? Spiderman.

Des Series

  • Job Role: Manager
  • Years Working In Cycle Trade: 41.
  • Industry Knowledge: Born and bred to the cycle trade from an early age, have worked in cycle manufacturing, wholesale and retail.
  • Describe Yourself In One Word: Unbelievable
  • Riding Style: Road, MTB & Touring.
  • Favourite Place to Ride: Anywhere you can ride a bike.
  • Which Marvel Character Would You Be? Groot.

Sam Laney

  • Job Role: Sales Consultant & Retül Fit Technician
  • Years Working In Cycle Trade: 2.
  • Industry Knowledge: Retül Fit level 1 accredited.
  • Describe Yourself In One Word: Tool.
  • Riding Style: Enduro/Trail
  • Favourite Place to Ride: Val D'Isere.
  • Which Marvel Character Would You Be? Iron Man.

Graham King

  • Job Role: Sales Consultant & Retül Fit Technician
  • Years Working In Cycle Trade: 5.
  • Industry Knowledge: Retül Fit level 1 accredited.
  • Describe Yourself In One Word: Old.
  • Riding Style: Fast.
  • Favourite Place to Ride: Hampshire country lanes.
  • Which Marvel Character Would You Be? The Hulk.

Steve Shellard

  • Job Role: Workshop Manager
  • Years Working In Cycle Trade: 20.
  • Industry Knowledge: Cytech level 3 Road & MTB. Fox and RockShox accredited technician, Bosch eBike service qualification. Specialized Levo guru. Retro bike builds.
  • Describe Yourself In One Word: Awesome.
  • Riding Style: Freeride/Trail.
  • Favourite Place to Ride: Bike Park Wales.
  • Which Marvel Character Would You Be? Star Lord.

Theo Tanner

  • Job Role: Head Mechanic
  • Years Working In Cycle Trade: 19.
  • Industry Knowledge: Cytech level 3 Road & MTB. Fox and RockShox accredited technician, Bosch eBike service qualification. Made it into the final 3 Cycling Weekly's Britains Best Mechanic 2018 competition. Specialises in custom bike builds & electronic groupsets.
  • Describe Yourself In One Word: Tough.
  • Riding Style: Forwards.
  • Favourite Place to Ride: Denmark.
  • Which Marvel Character Would You Be? The Punisher.

Charlie Findlay

  • Job Role: Sales Consultant
  • Years Working In Cycle Trade: 8.
  • Industry Knowledge: I've been crashing & occasionally riding bikes all my life.
  • Describe Yourself In One Word: Annoying.
  • Riding Style: Downhill & BMX.
  • Favourite Place to Ride: Always Bike Park Wales.
  • Which Marvel Character Would You Be? Winter Soldier.

Steve Tomalin

  • Job Role: Website & Operations Fella
  • Years Working In Cycle Trade: 13 years.
  • Industry Knowledge: Bike Retail & Workshop. Had my own business. Ex Ops manger for a FTSE 100.
  • Describe Yourself In One Word: Biscuits.
  • Riding Style: Road, MTB, Tightrope.
  • Favourite Place to Ride: All around there.
  • Which Marvel Character Would You Be? Rocket Racoon.